Don Blanton is the creative force behind The WOW Factor® Inc. and is an award winning producer. His talent and success with multimedia design and production were born out of a unique combination of computer expertise and his in-depth knowledge and performance experience in the entertainment industry.

His entertainment background spans more than 30 years, dating back to age 12 when he became one of the youngest on-air radio personalities in the country. At the age of 17, he became the youngest disco DJ working in major nightclubs and invented several techniques and products still in use today. He was recognized for his accomplishments at the Billboard Convention in 1978.

Blanton went on to achieve success not only in radio, but in many other facets of the industry including television and film. Later, while performing on cruise ships, he had the idea of creating a cruise line talent agency, which eventually provided entertainment staffing for 65 cruise ships for more than 8 years. This experience helped him to sharpen his talent for recognizing, managing and developing top creative talent. This skill would prove to be a valuable commodity in his future role as a multimedia designer and producer.

In addition to his ability to conceptualize, design, produce and direct entertainment projects and content, Blanton developed an affinity for computer programming and software development in the early 80's. His talent for blending entertainment with technology emerged in the form of customized, digital media solutions for companies in a variety of industries. Together with ETI, Inc. an internationally known sound, lighting, and video company, he has designed, developed and marketed innovative computer products and produced numerous special projects.

He started The WOW Factor® Inc. (formerly Don Blanton Productions) in 1990 in response to the increasing demand for computer-generated and computer-driven multimedia, along with his desire to take on new and different design challenges. Building on his solid reputation and an impressive client base, he has designed and produced everything from interactive kiosks to live stage events and sign spectaculars. Notable work includes the design of the LED top of the sign for Discover Card on One Times Square as well as designing and supervising the installation of the world's largest video server including the design of the hardware, software and production content for the Olympic Spirit theme park in Munich, Germany.

Every year, The WOW Factor® produces the majority of the sign content seen in Times Square and around the world for New Year’s Eve. This year he produced the “Panasonic Times Square Sing-Along” with Cyndi Lauper and is the “Official Voice of Times Square” Last year in addition to the regular productions his company produced segments of the world’s largest bell ringing and the world’s largest group sing-a-long for the 2003 Times Square celebration. Recently, Don and The WOW Factor® team have produced numerous branding messages, advertisements and games for several famous signs in Times Square and the Las Vegas strip. The WOW Factor® is well known for producing the top content for digital networks and large outdoor electronic display signs. His critically acclaimed production for the recent 9-11 Tribute for the Panasonic CNBC Astrovision Screen in Times Square and Bally’s Las Vegas has led to his company’s work being included in a Time Capsule which was buried in honor of the 9-11 anniversary.

Today, Blanton continues to be a sought-after designer and producer, successfully understanding the integration of hardware, software and entertainment content with cutting edge technology to produce what he calls, "The WOW Factor®” !