A. The WOW Factor® will provide the expertise associated with this type of project in the fields of research, design, creative direction, project management and Content Engineering. You will receive an honest, un-biased report that provides Brand Team with viable solutions that can be fully realized within the timeframe and budgets WOW will provide for you.

The WOW team has more than 150 years of combined sign experience. No one on the team is a sign manufacturer. Normally people do not go to a General Practitioner when they are having heart surgery. They go to a Cardiologist because he/she is a heart specialist. The WOW Factor® is the specialist you turn to for electronic signs.

We consult with sign manufacturers when we want to find out a budget for implementation and fabrication.

We also have both a technical background and a production background. This unusual combination of techno creative staffing produces unparalleled results because we know what the hardware limitations are and how to maximize its usage. We are well known for pushing the envelope involved with technology and the creation of video eye-candy. This stems from our extensive theme park and show control capabilities.

Our Mantra:
We deliver the project on time, within budget and with the quality and service that our clients have come to expect from us.

Our philosophy:
We can assure you that our information will be well researched and thoroughly documented. We don’t expect you to accept less than 100% as we take pride in our work and demand the best from our employees, consultants and vendors. The WOW Factor® is second to none in quality and customer service, and we incorporate fresh, innovative and dynamic “WOW Factor’s” into every project.

Q. Why does WOW feel that content is more important than the sign hardware?

A. The question you need to ask yourself is, “Am I putting up a sign to show off technology and LED’s? or Am I putting up a sign to emphasize my brand, or my demographic message or my ad campaign etc.?”

The answer obviously is that you are putting up a sign for messaging purposes of some kind. When you purchase a sign for millions of dollars and put hundreds of dollars worth of content on it, the sign is now worth hundreds of dollars. THE CONTENT IS THE MOST IMPORTANT ELEMENT OF AN ELECTRONIC SIGN.

Most people start with the sign manufacturer and the content becomes an afterthought. It should be the other way around.

This is why we say, “Content is King.” There are many sign manufacturers but not many “Content Engineers” that know how to produce for a sign.

Q. What is “Content Engineering™”?

A. “Content Engineering™” is a WOW coined phrase that we use when we research all of the technical capabilities of each sign we are going to produce content for. We decide on a set of technical parameters that allow us to create content that “pushes the envelope” of that particular sign technology. Using this as a guideline we create designs and content that take full advantage of every hardware capability. The end result is award winning broadcast quality content that produces what we call, “The WOW Factor®”, which is a unique fingerprint for each client.

Q. We spend a lot of money with our Ad Agency. They tell us that they can handle and produce content for our sign. What do you think about that?

A. WOW is more than happy to work with an ad agency if you so desire. However, consider the fact that WOW has never worked with an ad agency to date that understands the medium of an outdoor electronic sign. Generally the signs are thought of as large screen televisions and the agency typically displays television ads or worse….they try to put the print campaign on the sign. Most of the signs are silent and not audio driven. Most television ads are audio driven. It takes a specialist to know how to re-purpose television and print ads to work on a sign. Font and color selections are key elements, and understanding the technical side helps us to create production spectaculars.

Q. After my sign is installed or if I have an existing sign, can we update the content easily? If so, how much does this service cost?

A. Yes. The WOW Factor® provides a monthly content service that includes:

Q. Do you feel that this will require our company to hire additional staff members to manage the relationship with WOW?

A. WOW should be considered as an extension of your department and we specialize in providing the client services necessary to expedite requests between client departments etc. In almost every case, our client has one point of contact for WOW and WOW is responsible for working with all of the client’s various departments.

Q. How can WOW help us in Times Square?

A. The WOW Factor® has been involved with the Times Square community for many years. WOW has worked with Countdown Entertainment and The Times Square Business Improvement District (BID) for many years on multiple projects including New Year’s Eve.

The WOW Factor® also enjoys good working relationships with Sherwood Equities, Countdown Entertainment, Landmark Electrical and Signs, ArtKraft Straus, Panasonic, Daktronics, Mitsubishi, Multimedia LED and is sensitive to the political needs of all parties involved.